A vital step in the success of your site is to know how it is performing and to do a full run down of different parts of the way it is performing. I technical SEO audit of your entire site is the most practical and most effective things to discovering what is working, what isnt and where you should be steering the ship to get more from your site. A few of the biggest challenges in 2015 for the running of your site include mobile and site speed.
In terms of organic SEO I have pulled together this list of things you need to look at in order to perform a site audit. From the simple act of updating and reviewing meta information to extensive keyword research and content refreshing.
Your site audit should include:
- Checking Indexed pages perform a site search and not how many pages are returned. Your homepage should be top of the list of your site search, if not, there could be issues or penalties.
- Organic Landing Pages within Google Analytics you are able to view your best and least performing landing pages, if your pages are not indexing within Google they may have errors connected to them.
- Brand Terms You should come up first in Google for your branded terms, if you are seeing the opposite results and possibly competitors your site will have issues.
On Page Optimisation
- Review Meta of all pages on your site.
- Optimise meta titles for increase click throughs.
- Find missing Titles and Description pages.
- Make sure your on page content reflects the keyword intended.
- Keyword phrase is in the H1 tag.
- Images and videos are optimised for SEO including keywords.
- URLs used are keyword specific and optimised for search.
- Clean and Short URLs for usability and search.
- For each piece of content there should be one URL.
- Remove or add canonical tags for any duplicate content on your site.
- Search and discover duplicate content.
- Do you have sub domains using duplicate content.
- Do you have any external sites using duplicate content from the original/main business site?
Accessibility & SEO Indexation
- Review robots.txt file to ensure important content has not been blocked, or to add any content required to be blocked.
Site Architecture and Internal Linking
- The target number of links per page is 100-200
- Vertical linking structures in place home page links to categories links to product pages.
- Horizontal linking structures are in place category pages link to categories and product pages link to relevant product pages.
- Include links in content internal linking throughout the site.
- Footer links does not use a block of footer links instead of proper navigation of the site.
- Use of internal anchor text links.
- Find and fix any site broken links.
- Implement proper use of 301 redirects.
- Redirects point to final URL and no redirect chains.
- Reduce the use of iFrames and Flash throughout your site.
- Check for errors in Google Webmaster Tools.
- Make sure use of XML sitemaps covering the structure of site.
- Review the load time for pages of your site
- Compress where you are able to, to increase speed.
- Enable caching of old versions of pages.
- Optimise images and video for web.
- Minify CSS/JS/HTML.
- Use a good host and server for speed.
- Are you mobile responsive?
- Make sure your Analytics are set to monitor mobile use.
- Review usability of mobile experiences.
- Ensure mobile redirects are in place.
- Make sure every page on the site is being tracked.
- Only use one instance of Google Analytics.
- Analytics is capturing internal searches.
- Adwords and Adsense are properly linked to the main site.
- Internal IP addresses are excluded from Analytics.
- Event tracking is in place for key user interactions.