Speed and Safety are the hottest topics surrounding WordPress sites, and although it is one of the best platforms going (and Free!) it has its shortfalls.
Without taking the right steps, you could end up with a very slow site, which leaves your customers waiting – and potentially hitting the back button and going elsewhere.
When somebody lands on your site they are there for a reason, if it is their first time, you will only have a few seconds to capture their attention, if your site takes too long to load, most people will head off, and you will lose out on a sale or subscriber instantly.
Customer experience is one thing, but Google have included site speed in the past as a ranking factor, meaning it can affect your sites SEO performance, meaning your pool of audience is getting smaller and smaller.
1 – Pick a good host
Be sure to pick a good host and don’t opt for the cheapest. Making sure you pick a host that has some decent bandwidth and can support the updates you will be posting.
Having some support function is also extremely important for a host, are they a live chat away or local to you so that you can easily get on the phone to solve any issues you might have.
2 – Pick a good theme
Many people always dive into the picking of themes with the sole purpose to look for something nice and flashy. This is not always the best approach.
Make sure to lookout for speedy, lightweight framework themes that won’t hold you back in future blogging endeavours.
3 – Cache Plugins
The best thing about the WordPress platform is that it is open source and many plugins are built to support functions that the platform does not already.
A coaching plugin fall under some of the most useful plugins you can use, as they will drastically improve you page load times.
4 – Content Delivery Network
All larger blogs will be using this to deliver images and blog posts to their sites without putting too much strain on the host itself.
A CDN works by taking all your static files and hosting them in servers close to the user, meaning they get downloaded super fast.
5 – Optimise your Images
Images are one of the biggest strains on a website, one of the best plugins to use is WP Smush, which will reduce the file sizes of your images while keeping the image quality the same.
6 – Optimise your Database
By using plugins such as WP Optimize, you can optimise your database to get the most out of it.
The plugin will so the simple task of optimising table, reducing the unwanted, old or unused files to reduce the size.
7 – LazyLoad to images
As with the CDN, your image again will still cause a bit of a lag, but adding a lazy load function to those images further down the pages will help. A reader will not need to have the entire page loaded as they hit the page, therefore having the option to load images further down the page as somebody scrolls slowly will help with page load timings.
8 – Delete Post Drafts and Revisions
As you write blog posts on WordPress, it saves the revisions and drafts without deleting – once you have published a post, you should make the effort to go back and delete revisions.
9 – Pingbacks and Trackbacks
By default, WordPress will interact with other blogs that are both set to handle pxngbacks and trackbacks – each time you are mentioned elsewhere.
By turning this off, it will not affect your SEO or backlinks structure, it removes the updates.
10 – Replace PHP with Static HTML
As the last recommendation it is also the most advanced suggestion. This can cut down your load time tenfolds.